Media Translation refers to translating the media content a business. This includes a range of documents that businesses use as part of their daily operations, which could be text documents, images and video files. Media content can include anything from press releases to promotional videos. Media translation is necessary so that the company can engage with audiences in new markets. Media content includes a promotional or marketing element, so it’s wise for companies to choose their translators carefully.
When done right, media translation can open up doors, helping a company to reach out beyond international borders. However, when not done properly, it can result in catastrophic results, ridicule and anger. Therefore, using a professional localization expert is critical for modern media translation. Different countries have different religious and cultural values, so translating any kind of promotional material should be undertaken carefully.